CORPORATE STRATEGY
The strategy had been formulated to achieve a corporate goal or overall business which includes how to integrate or manage any type of business (New busines, New Devisions, New Subdiareis, Merger, Acquisition). Corporate responsibility to build the business. Also responsible for corporate business portfolio, and will ensure that the business will operate in the long term, and make sure they have every kind of business compatible with each other or with each other in connection.Corporate strategy is a game that the whole of the company diversified. This strategy is an umbrella or guidance strategies for all types of business units of the company teriversifikasikan. The preparation is a way of corporate strategy needs to consider the following matters:
1. steps to strengthen its position and advantages of each business unit2. measures improve overall business performance3. determine how to achieve conformity strategic (strategic fits) between the corporate business4. determine investment priorities and corporate resources to encourage efficient business in the most attractive and profitable.
BUSINESS STRATEGY
This business unit level strategies can be almost the same or similar strategies at the level of its subsidiaries or in other words the division, product line, or other profit centers that have autonomy own business. Issues in business strategy is how to coordinate the functions of the business or management to achieve a competitive advantage.
At the business level is the most formulated strategy will relate to the position of business to competitors, how to accommodate changing market trends and technological world, with measures that affect competition through action - a case of vertical integration of strategic measures, such as the lobby or political action. Mc generic strategy. Porter is an example of a business strategy - leading the world.
The strategy had been formulated to achieve a corporate goal or overall business which includes how to integrate or manage any type of business (New busines, New Devisions, New Subdiareis, Merger, Acquisition). Corporate responsibility to build the business. Also responsible for corporate business portfolio, and will ensure that the business will operate in the long term, and make sure they have every kind of business compatible with each other or with each other in connection.Corporate strategy is a game that the whole of the company diversified. This strategy is an umbrella or guidance strategies for all types of business units of the company teriversifikasikan. The preparation is a way of corporate strategy needs to consider the following matters:
1. steps to strengthen its position and advantages of each business unit2. measures improve overall business performance3. determine how to achieve conformity strategic (strategic fits) between the corporate business4. determine investment priorities and corporate resources to encourage efficient business in the most attractive and profitable.
BUSINESS STRATEGY
This business unit level strategies can be almost the same or similar strategies at the level of its subsidiaries or in other words the division, product line, or other profit centers that have autonomy own business. Issues in business strategy is how to coordinate the functions of the business or management to achieve a competitive advantage.
At the business level is the most formulated strategy will relate to the position of business to competitors, how to accommodate changing market trends and technological world, with measures that affect competition through action - a case of vertical integration of strategic measures, such as the lobby or political action. Mc generic strategy. Porter is an example of a business strategy - leading the world.
